Chartigo Airlines
Brand identity design for a low-cost commercial airline based in the Netherlands.
About the Project
Chartigo is a low-cost commercial airline based in the Netherlands with one goal - to be known as the fastest regional carrier in the Benelux area.
Inspired by this goal, their visual identity was based on a stylized symbol of the Peregrine falcon, the fastest bird in the world renowned for its speed, reaching over 320 km/h (200 mph) during its characteristic hunting stoop.
This powerful imagery is complemented by the vibrant hues of Dutch royal orange, infusing the brand with a dynamic, fresh vibrancy that is both invigorating and approachable.
Chartigo authentically embodies professionalism without pretense, ensuring a service experience that is both efficient and personable.
Project Execution
Innovating the landscape of low-cost air travel, the project strategy was rooted in meticulous market research, pinpointing nuances that resonate with the discerning European traveler, delving deep into the psyche of cost-conscious jet-setters.
Drawing inspiration from the Peregrine falcon, the epitome of speed and precision in the avian world, the visual identity mirrors the brand's unwavering commitment to swift, reliable air travel. Embodying the falcon's breathtaking speed, the brand's design echoes the brand's promise of unparalleled efficiency.
• Crafting a comprehensive brand identity encompassing logo design and other essential branding elements.
• Designing airplane liveries for Airbus A320 and Embraer E190 planes.
• Conceptualizing and executing creative solutions for boarding passes, uniforms, badges, etc.
• Designing an array of marketing collateral, spanning both digital and print mediums.
