Draganfly Inc.

Comprehensive branding, creative direction, brand strategy, UI / UX and content design.

Client
Draganfly Inc.
Date
May 2022
Services
Comprehensive
Deliverables
Various
Draganfly Inc.

About the Project

Draganfly is a Canadian company specializing in drone manufacturing and providing drone solutions. For more than two decades, Draganfly has been a global leader in the professional drone industry with enterprise drone solutions, contract engineering services, custom software, professional UAV services, and more.

With such longevity in the ever-changing technology industry, it was essential for Draganfly to modernize itself and its presence which is why I thouroghly redefined the brand. From typography, imagery, and UI/UX design to 3D renders, we overhauled an outdated brand into a contemporary, world-class enterprise.

Draganfly Inc.
Draganfly Inc.

Project Execution

Grateful to be a part of this project, I assumed leadership of the creative direction of Draganfly in collaboration with the executive team, actively contributing to the brand's sustained expansion and development.

My involvement extended across comprehensive graphic design, brand strategy formulation, execution of marketing initiatives, meticulous creation of bespoke image composites, UI/UX design, and provision of essential support in all facets of marketing operations.

Through steadfast dedication, I have played an important role in positioning Draganfly as a premier North American drone company.

Highlighted aspects of my contribution to the project include:

• Crafting a cohesive brand identity that incorporates fundamental branding elements consistently.

• Ideating and implementing creative concepts for presentations showcasing drone use cases.

• Developing bespoke image composites illustrating diverse drone capabilities, payloads, and environments.

• Designing a comprehensive range of marketing collateral across digital and print platforms.

• Creating dynamic motion graphics, 3D animations, and other multimedia content.

• Overhauling Draganfly's website to drive increased conversions and bolster its online presence.

Draganfly Inc.

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