Mogli Martini
Creative direction of a brand's rise to quiet luxury with a socially responsible mission.
About the Project
Mogli Martini is the epitome of luxury cashmere based out of Vienna, Austria. Entrusted by founders Greg Mogli and Andreas Martini, I spearheaded the creative direction and visual identity redesign for their brand, aligning it with their transparent, sustainable, and socially responsible mission.
Fueled by their dedication to traditional craftsmanship and high-quality design, I curated a sophisticated brand that seamlessly complements their exquisite apparel; it's a luxury experience with deep appreciation for nature, people, and craftsmanship in a harmonious blend of style and substance.
Project Execution
The mission was clear: restore cashmere to its regal status as the supreme yarn, creating garments that bring lasting pleasure. The challenge lay in harmonizing various company pursuits - sustainability, sourcing the finest Nepalese cashmere, and contributing to Nepal - all while embodying the core values of quiet luxury - elegance, authenticity, and enduring value.
Amidst craving for genuine and timeless products and a surge in interest in sustainability and ethical consumption, quiet luxury stands against the noise of mass consumerism. It transcends aesthetics, evolving into branding ethos where intrinsic quality and craftsmanship take precedence over displays of affluence.
• Spearheaded the rebranding initiative, overseeing the meticulous execution of product photography and boutique interior redesign.
• Conceptualized and executed a transformation of Mogli Martini's visual identity, encompassing logos, clothes' accessories, and social media assets.
• Led the strategic realignment of the brand, pivoting towards the tenets of quiet luxury, sustainability, and refined aesthetic.
• Redesigned and actively contributed to the production of new product packaging, aligning with the brand’s unwavering commitment to sustainability principles.
