IDA Software

Integrated Defense Accelerator (IDA) is a leading American defense industry company committed to revolutionizing data-driven border surveillance. IDA delivers a civilian-centric approach that places data and intelligence gathering at the forefront and their mission is to facilitate preventative development initiatives and intelligence-led interventions, steering away from traditional military escalation tactics. As part of their ongoing commitment to technological excellence, IDA introduced its new UI/UX design system, seamlessly integrated into both website design and internal software interface, embodying their dedication to reliability and innovation.

IDA's new UI/UX design mirrors the essence of the company's approach to its industry - tactical, structured, and serious, showcased with meticulously crafted clean-cut sections, established straightforward information architecture, and a user journey that is both intuitive and seamless.

This design overhaul stands as a testament to their unwavering commitment to excellence in the defense industry. Experience the future of border security with IDA, where technology meets precision.

My approach involved crafting clean-cut sections for streamlined navigation, purposefully structuring the design for both aesthetic appeal and functional efficiency, and infusing tactical aesthetics to resonate with the gravity of the defense industry.

Redefining information architecture ensured a logical and intuitive flow, and extending the UI/UX design system to the responsive website ensured a consistent, enjoyable experience across devices.I prioritized a user-focused journey, incorporating intuitive interactions and pathways, while emphasizing accessibility standards for a more inclusive platform. This project culminated in a UI/UX design that not only elevates visual appeal but also contributes to the overall usability and functionality of IDA's platforms.

• Crafted an organizational strategy that divides content into clear and distinct sections, enhancing visual clarity and simplifying navigation throughout the platforms.

• Designed visual elements to convey a sense of tactfulness and strategy, establishing a cohesive and impactful visual identity for defense industry.

• Redefined the information architecture to ensure that the flow of information is logical and intuitive.

• Ensured a user-centric approach with intuitive interactions, straightforward pathways that anticipate user behavior.

• Designed an internal user interface for IDA and clients alike aligned with the highest standards of the defense industry.