Ad Astra eSports

Embarking on an exciting collaboration with Ad Astra, a dynamic eSports team based in Germany, I undertook the exhilarating challenge of overseeing and designing a visual identity concept inspired by their very name – "Ad Astra," a Latin phrase meaning "to the stars" - fitting for a thriving industry that provides digital marketers with increasingly innovative opportunities.

In the ever-evolving landscape of esports, a burgeoning industry offering grounds for innovative marketing, we recognized the need to elevate the team's presence through bold branding and unique marketing initiatives. We delved into the eSports universe, studied live-event environments, and immersed ourselves in gaming culture. The result was a brand poised to transcend its current fandom, growing seamlessly with the industry's progress to mainstream entertainment.

Fueling this transformation, we strategically harnessed the power of integrating digital rewards campaigns with sponsors, fostering direct connections with superfans, and opening new revenue streams through unique digital assets. The fusion of these elements forms an ideal platform, unifying the top revenue-generating segments of the industry.

Our focus extended beyond the virtual realm, prioritizing the end-to-end fan experience. We seamlessly bridged the online and physical worlds by introducing meticulously designed player kits, merchandise, and even a customized PlayStation console – robust revenue drivers for eSports teams and their sponsors alike.

Highlights of my involvement and approach include:

• Crafting a cohesive brand identity including a wide array of branding elements.

• Designing and overseeing creative solutions for jerseys, game tags, hats, and other accessories, ensuring a consistent and memorable brand representation.

• Designing a diverse range of marketing collateral tailored for both digital and print mediums to maximize impact and reach.

• Innovatively designing branded Ad Astra PS5 skins, seamlessly integrated into rewards campaigns, amplifying the team's visibility and engagement.

• Overseeing the design and implementation of point-based systems for fan rewards, fostering a deeper connection between Ad Astra and its dedicated fanbase.